Audi RSQ Future Concept

     The futuristic film car Audi RSQ was presented to the public for the first time on April 7, 2004 at the New York International Automobile Show. Audi tackles its most ambitious product placement project ever: For the epic event motion picture „I, ROBOT“, Audi Design developed the spectacular vehicle, which helps leading actor Will Smith – a homicide detective in the year 2035 – solve a mystery that could have grave consequences for the human race. 

     Fox releases “I, ROBOT“ in the U.S. on July 16; the film arrives in Germany in August.The resulting Audi RSQ sport coupe is a visionary interpretation of Audi’s typical design language. The most important thing was that despite its extreme character the car should still be recognized as an Audi. The cinemagoer will therefore see the new Audi front-end with the typical single-frame grille in the movie.

     In individual cases, such as “Mission: Impossible II,” these cars were even used in movies before their market launch. With „I, ROBOT“ and the systematic development of a “car of the future,” Audi goes far beyond its previous product placement activities.